
Lubricating the Hedonic Treadmill
[ Op Ed. ]
The July issue of the journal Perspectives on Psychological Science will
carry an article on the recent history of happiness.
According to the World Values Survey based at the University
of Michigan Institute for Social Research, the averaged happiness of citizens across
the World has been steadily rising for the last 25 years.
Really ?
Even for the billions who are as yet not even connected
to a sewage system ? There’s no money to build the infrastructure,
but their ‘ leaders ‘ somehow manage to scrape together cash
for Western-built semi-obsolete weapons systems instead ?
Or for the billions who, on a daily basis don’t get enough to eat – knowing
that right now, basic food prices are being artificially manipulated upwards
by financial institutions and speculators ?
Or for the billions who know that their democratic right gives just them
the choice to vote for the ‘ least worst ‘ of a bunch of worthless
candidates ?
etc etc etc ad. nauseam. Ahead of publication, the World Values Survey has made available a
comprehensive set of graphs detailing the changes.
Which leave Really Magazine even more bewildered.
For they correlate trends such as ‘ Post Materialism ‘ (
Where in the world, exactly, has Post Materialism taken hold ? )
Others have missing idents : what is the meaning of a graph with items labeled ‘ Historically
Co ‘ ? or just ‘ Historically ‘ ?
Or a scatter chart with notions like ’ discuss politics ‘ , ‘ want
many children ‘ , ‘ good & evil are clear ‘ ?
Perhaps the article will clarify everything when it’s published.
Until then, Really Magazine hopes the University of Michigan is
right . . .
30 JUN 08
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How high and why
The Perceptual-Motor
Dynamics Lab of the Department of Psychology at the University
of Cincinnati has completed an intriguing study into the implications
of encumberment.
Half the experimental subjects were fitted with ankle-weights – which
encumbered them. They were then asked to estimate how high they could jump.
Not surprisingly
( perhaps ) the experimentees felt that they were less able to jump when
fitted with the weights.
That stage of the experiment was not, however, the subtle part.
For the subjects were also asked to estimate how high an associate – who
was not wearing any ankle weights - could jump ( this person was, in reality,
an actor ).
The subjects who were wearing the weights consistently underestimated the
jumping height that the actor could attain . . .
The research :
‘ Carrying the height of the
world on your ankles: Encumbering observers reduces estimates of how
high an actor can jump ‘
will be published in a future edition of The Quarterly Journal of Experimental
Psychology.
27 JUN 08
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Petard
hoisting – an
auto-discussion
A recently resurfaced ‘ confidential ‘ e-mail , which formed
part of the evidence in a 2004 US court case, reveals inside info on a Microsoft ‘ customer
experience episode ‘ - a Windows XP user trying to install Moviemaker via
their website.
Things do not start well . . .
The first 5 times I used the site it timed out while trying to bring up
the download page. Then after an 8 second delay I got it to come up.
This site is so slow it is unusable.
He bravely persists though . . .
So now I think I am going to have Moviemaker. I go to my add/remove programs
place to make sure it is there.
It’s not there
What is there? The following garbage is there. Microsoft Autoupdate Exclusive
test package, Microsoft Autoupdate Reboot test package, Microsoft Autoupdate
testpackage1. Microsoft AUtoupdate testpackage2, Microsoft Autoupdate Test
package3.
But that is just the start of the crap. Later I have listed things like
Windows XP Hotfix see Q329048 for more information. What is Q329048? Why
are these series of patches listed here? Some of the patches just things
like Q810655 instead of saying see Q329048 for more information.
What an absolute mess.
But, in the end, he gives up
So after more than an hour of craziness and making my programs list garbage
and being scared and seeing that Microsoft.com is a terrible website I haven't
run Moviemaker and I haven't got the plus package.
The lack of attention to usability represented by these experiences blows
my mind.
Quite.
The user ? A Mr. Bill Gates.
Full e-mail here, hosted,
in the public interest, courtesy of The Seattle Times Company (
scroll to page 3 )
26 JUN 08 ( late edition )
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Kojak on Pompey
If you’re going to be in or around Portsmouth (UK) at the beginning
of next month, and you’re interested in 70’s culture, why not
drop in at the University of Portsmouth for their three day conference ‘ British
culture and society in the 1970s ‘ ?
The conference, which is open to all ( ticket buyers ) will feature discussion
sessions on :
• Roger Moore: a New Bond for a New Decade
“ what does Moore’s Bond tell us about the changed context of
the new decade ? “
• Underground, overground.: Remembering the Wombles
“ the Womble effect encapsulated many of the cultural artefacts of
the decade.
“
Especially of interest is a full screening of the hard-to-find Quota
Quickie short film
• Telly Savalas Looks at Portsmouth
Really Magazine hasn’t been able to track down an online version -
the nearest we got was Telly
Savalas Looks at Birmimingham . . .
“ I admired the trees and shrubs in the spacious traffic-free pedestrian
precincts “
“
You feel as if you’ve been . . . projected into the 21st century “
“ Yes, it’s my kinda town “
[ Caution : Overwhelmingly ‘ artistic ‘ download ( see yesterday’s
entry ) , but well worth the v e r y l o n g wait ]
The conference runs 1 - 3 July 2008. Details here
[ Editor’s note : Though he repeatedly emphasises
that he was there, it’s
not clear that Telly actually ‘ looked
at ‘ either Birmingham or Portsmouth - but he certainly did the voice-over
]
26 JUN 08
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Link of the day
here (
don't hold your breath )
N0rm4l serv1ce w1ll be resum3d 4s s00n as p0ss1ble
The Curatorial Resource for Upstart Media Bliss, ( CRUMB )
at the University of Sunderland , UK. has just published a paper drawing
attention to the fact that when electronic data streams breakdown “ they
make apparent our desire of wanting to keep continuity, to experience things
uninterruptedly . “
It’s unlikely that many users of the www would disagree with that.
Perhaps more debatable though is the claim that “ Electronic
streams appear to be most illuminating when they fail or break down “ .
. .
Although the article is really an analysis of the potential of ‘ interruptions ‘ or ‘ flickery-ness ‘ to
induce feelings of ‘ art-i-ness ‘ in animated graphical works,
Really Magazine would like to draw attention to possible wider aspects.
Data stream breakdowns are now so commonplace that they have become an expected
part of the New Millenium Data Exchange Experience - but perhaps that’s
not entirely negative ?
We coin the term ‘ data
interrupta ‘ – events
which instead of conjuring up feelings of frustration - or even rage – might
be viewed more rationally, positively and calmly as Random Seeds
of Art.
؟ ؟ ؟
CRUMB's paper is published in the latest issue of the journal Animation.
25 JUN 08
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Romanian red

Taking as inspiration the fact that during the 2004 Olympics more competitors
wearing red uniforms won than did those wearing blue, a team from the Carol
Davila University of Medicine and Pharmacy, Bucharest, Romania decided
to investigate whether this red-win-bias might also apply to online games. They focussed their attention on Unreal Tournament 2004 ‘ Team
Deathmatch ‘ in
which the team which ‘ kills ‘ the most ‘ enemy ‘ players
is judged to be ' the winner '.
The ‘ virtual gladiators ‘ which wore red uniforms tended to
win more. To be specific, they won 54.9% of the time.
From this, the investigators conclude : “ It is likely that ‘ seeing red ‘ may trigger a powerful
psychological distractor signal in human aggressive competition that can
affect the outcome of sports and virtual contests alike “
The results are published in the latest
issue of the journal CyberPsychology & Behavior
؟ ؟ ؟
Also see an earlier Really Magazine piece on how videogames can “ foster
greater empathy, tolerance and understanding for others “
24 JUN 08
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Quote of the day :
From Mohandas Karamchand Gandhi
“ I think it would be a good idea ! “
( In reply to a reporter who asked " What do you think of Western
Civilization ? " )
More than half a century has gone by since then.
Plus ça
change
[ keywords : warmongering, ethicless, primitive,
myopic, halfwits ] 23 JUN 08 ( midday edition )
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Everything you know is wrong
( part 237 – rev. 23/2 )
The widely adopted ‘ Energy
Efficiency Labels ‘ can be misleading.
But surely buying a white-goods item with an A rating must be better than
buying one with a G ?
That depends.
According to the UK’s Environmental Change Institute, the labeling
system overlooks a simple fact - it’s easier for manufacturers to get
an A rating for a big machine than a it is for a small one.
So, following the labels, customers can end up buying an A rated
machine which is bigger ( and uses more energy ) than they really need.
Oooops.
It’s rumored that various regulatory bodies are already engaged in
talks to overhaul the system.
23 JUN 08
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Ethics via Ludology ( boot up yer console )
Critical, ethical reasoning skills, are “ .
. . a core component in developing a citizenry capable of fully participating
in a cosmopolitan,
democratic society. “
In other words, if the average person isn’t capable of joined-up-thinking-and-feeling
regarding ethics, then society - that is to say The World - is screwed.
Luckily, according to a
new article just published in the journal Games and Culture ,
there may yet be hope. For citizens might be able to learn about ethical
commitments by playing
computer games - such as :
Elder Scrolls: Oblivion
World of Warcraft
Final Fantasy
Jade Empires
Knights of the Old Republic
Neverwinter Nights or
Vampire: Bloodlines
Which, according to professor Undead Holy Priest from
the University
of Wisconsin-Madison, have
“ . . . the potential not only to foster greater empathy, tolerance
and understanding for others but to help us critically reflect on who we
want to be for others, and how we have both power and responsibility in all
of the roles we inhabit in our lives. “
Countering the view that role-paying videogames are just [deleted
] for [ deleted ] as some naysayers
have alleged.
Savour a draft of the full
article here.
20 JUN 08
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Publish and be rewarded
How does ‘ research productivity ‘ as measured by the number
of research papers published, affect marketing professors’ salaries
?
A new study – by three marketing professors from Rice University, the University
of Pittsburgh, and Towson University, investigated the salaries
of 298 marketing professors to determine how they might be affected by research
output.
The findings showed that marketing professors at the ‘ higher ranked ‘ research
universities ( and being a full marketing professor ) are each associated
with higher salary.
The salaries were also nudged appreciably upwards by publication in the
so-called ‘ Tier 1 ‘ quality journals.
The top journal for scoring pay rises was found to be ‘ Marketing
Science ‘
( the marketing professors’ research
paper is published in the latest edition
of the journal . . . Marketing Science )
Also see
Really Magazine’s interview re. the Tinkerbell Solution.
19 JUN 08
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Spot prices
The Agricultural Economics Research Institute ( LEI ) at Wageningen
University in the Netherlands, has recently published a research
document asking the disarmingly simple, yet crucially important question
:
“ Why are current
world food prices so high ? “
The answers are complex, but their 27 page report makes a brave attempt
to disentangle facts from fiction and PR hype.
The mainstream media spin has, in large part, focussed on the diversion
of food products to produce biofuels. Insane though that may be, the LEI
report points out that only about 5% of global food production is used to
produce biofuels - not enough to cause the current extra-high prices.
Perhaps decreased supply ?
Although wheat and barley crops were down in 2007, they were more than compensated
by a bumper maize crop. Thus the global cereals crop in 2007 was higher than
usual.
Maybe the demand has increased ?
The demand across Europe and America has remained constant. There was an
increase in demand in Asia – but not enough to cause the price spikes.
Supply / demand seems fairly stable(ish) - so there must be a less obvious
( or at least less-talked-about ) explanation for the increases – causing
a doubling of food prices in some regions – typically in areas where
the population can least afford it.
“ The crises on the financial markets are diverting
funds away from traditional financial institutions leading to a large pool
of funds available
for investments in other markets. “ Surely Really Magazine misunderstands it ? The financial industry
has had its fingers burnt by bad investments in the housing markets - so
they turn
instead to a more sure-fire way of squeezing dividend out of the world population – by
manipulating global food spot-prices upwards.
It can’t be that cruel-and-simple can it ?
Read the full report here
18 JUN 08
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One short of a baker’s
dozen
Subitizing - is the rapid and accurate enumeration
of small sets ( up to 3–4 items ).
Humans ( and some other animals ) are surprisingly good at it.
But how’s it done ? Since it was first described, more than 100 years
ago, psychologists have been puzzling over a possible mental mechanism.
Is it that we have an inbuilt number-estimating capability which simply
works better for small numbers – or is there a special subitizing algorithm
?
New research, published in the June edition of ‘ Psychological
Science ‘ confirmed
that experimental subjects did indeed have more difficulty
in correctly estimating the numbers of objects in larger groups ( of 10 to
40 items ) than they did for small groups ( of 1 to 4 items ).
Sadly though, despite the international research team's best endeavors,
the study didn’t
manage to uncover how subitizing actually works.
“ One hundred years after the discovery of subitizing,
its mechanisms remain as mysterious as ever . . . “
Read the full paper
here
17 JUN 08
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Post organizational anti-spectacle
The ‘ Blur
Building ‘ is - or rather was - “ an
anti-spectacle “ designed by New York based architectural practice Diller
and Scofidio for the Expo 2002 at Lake Neuchatel in
Switzerland.
Here's how the architects described it : “ Contrary to immersive environments that strive for high-definition
visual fidelity with ever-greater technical virtuosity, Blur is decidedly
low-definition: there is nothing to see but our dependence on vision itself. “
There was ‘ nothing to see ‘ because the building was surrounded
inside and out by a semi-permanent fog of water droplets, pumped up from
the lake though thousands of high-pressure atomiser nozzles.
Now, the project has resurfaced – in an article from the latest
issue of the journal Organization. ( ‘ the space for neodisciplinary
work’ )
This new appraisal, from the Manchester Business School, looks
at the Blur
Building phenomenon from the perspective Organization Analysis.
“ In Blur the human body is displaced from its customary
mode of being-in-the-world and is given chance to discover ` media ' in organization
as transport and
possible metamorphosis in thinking and being organization “
Thus :
“ Blur invites a kind of de-subjectivization that intensifies sensation
and affect splitting the subject across different modalities of consciousness
and perception that provides essential experience for thinking organization
critically. “
Or, to clarify :
“ In the absence of this incorporeal `en-trance' the paper argues
we will remain victim of the tautologies and infinite regress that afflict
current thinking in aesthetics and organization and which restrict its practice
to an inherently conservative form of organization analysis. “
You can read the article here for US$15.00
12 JUN 08
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All that glisters is not [ deleted ]
High crude oil prices are making other, less-exploited, possibilities for
fuel sources look more attractive.
Take for example, swine manure. The University of Illinois has been investigating
the possibilities for some years now, and
even has an experimental swine manure distillation plant in operation.
The College of Agricultural Consumer and Environmental Sciences at
the U of I has
concluded that each pig can produce about 100 litres of pig-crude-oil during
its lifetime.
Which they, claim, could add about $10 per
pig* to producers' profits. As there are roughly 100 million hogs per year
going ' through the system ', that
implies potential for a multi billion dollar industry.
Their latest research, to be published in a future edition of the journal
Fuel ,
has turned up possible problems though. Apart from the obvious
drawbacks of large-scale swine manure handling,
it’s
also been determined that pig-crude-oil contains a swathe of potentially
toxic heavy
metal residues.
Including cobalt,
chromium, lanthanum, scandium, tungsten and hafnium.
Looking on the bright side though, the studies also showed that it contains
minute amounts of gold.
And gold prices are going through the roof too.
Editor’s note :
[ If they are producing 100 litres, that’s
about two-thirds of a barrel – at
current prices worth say $100 , not $10. Surely ? Ed. ]
12 JUN 08
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Myopia up the market
New research from Hong Kong University of Science and Technology and
Columbia University, New York, has mathematically refined the concept of
artificial product shortage manipulation as a way of increasing business
profits.
They asked :
“ If it is profitable to create shortages, what is the optimal amount
of rationing risk to create ? “
Currently, most commercial pricing software ( used by firms to estimate
the ‘ correct ‘ price for their products ) makes the assumption
that consumers are short-sighted. That is to say “ they
are myopic and buy if the current price is less than their reservation price. “
In other words, they can be manipulated for profit.
The team’s calculations ( running into 13 pages of complex math )
showed that, yes,
• a firm can make more profit if they create an artificial shortage
• but only if they don’t have many other firms competing with them (
who may undercut them )
The research has just
been published in the current issue of the Journal
Management Science. ( subscribers only )
Or you can read the full report here :
[
Editor’s note :
Sadly, the investigations didn’t cover scenarios
whereby consumers
don’t have the choice not to buy – example food ( or,
some would say, gasoline ) - and where prices are set not by the
consumers’ value
perception, or by " shortages " - but by multinational cartels. As is routinely
the case
]
10 JUN 08
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Back to school
Think of the advantages of being able to control a school of ( stealthy
) robotic fish.
They could be used, for example, to track “ .
. . groups of whales or spreading plumes of pollution, or explore caves,
underneath ice-covered
waters . . . “ This recent press-release from
the University of Washington explains
all.
Odd perhaps that one of the main funding partners should be the Air
Force Office of Scientific Research.
How charming that the airforce should be concerned enough about tracking
whales and monitoring pollution to allocate substantial tax-dollars to such
a project.
For further info on projects which are of mutual interest to both the Airforce and the University
of Washington, go
here
09 JUN 08
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Monumental problems and solutions
The Institute of Geosciences at Utrecht University in
the Netherlands has proposed a new scheme to deal with the enormous quantities
of solid trash
that society produces.
Waste disposal experts have long established that the traditionally preferred
method of ‘ burying it in a hole ‘ has two very serious drawbacks.
Firstly, most of the locations in the ‘ developed ‘ world that
are considered to be suitable as a dump are already full.
Secondly : “ Such waste deposits require ' eternal
' control and monitoring “ * The
chances are high that, given time, über toxic manmade chemicals
and concentrations of heavy-metal salts will leach out downwards into the
water table.
The new solution deals with the problem in a radically different direction.
Upwards.
The idea is to mix solid trash with cement-like compounds to form
slabs. These slabs would then be stacked – in the form of a pyramid
( surrounded by a ditch for toxic runoff removal ).
“ The constructed environmental pyramid will be a landmark, and can
serve as a tourist attraction. “
And possibly as a permanent and ever-growing monument to the consumerist
society ?
The article is published in the latest issue of the International Journal
of Global Environmental Issues.
* Note:
As far as Really Magazine is aware, no country
in the world has implemented ' eternal
monitoring ' as
a legal obligation for the owners and operators of dumping sites. If
there was such legislation, no commercial company or landowner would ever
volunteer
their services.
06 JUN 08
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Scrutinizing contrafibularatories
Is it funnier to watch a TV comedy show, or listen to the dialog, or just
read the script ?
Insight has been provided by a new study from Middlesex University -
published in the latest issue of the International Journal of Humor Research.
Counter-intuitively perhaps ( and this may come as a disappointment to TV
comedy show producers ) the experiments showed that there was no
difference in the number of laughs/smiles induced either by the TV show or its audio
soundtrack alone.
The experimentees who just read the script weren’t so amused though.
Thus , the study
“ . . . highlights a disparity between the cognitive and behavioral
response to humor that is dependent on the medium of delivery “
؟ ؟ ؟
Note :
The show in question was ‘ Dish and Dishonesty ‘ from
the Blackadder series. Script here :
Further reading.
Perhaps the definitive Blackadder research : See “ INK AND INCAPABILITY ” Verbal
humour in the TV-sitcom Blackadder
a pragmatic and rhetorical analysis
from the dept. of languages at the UNIVERSITY OF JYVÄSKYLÄ , 2005.
( caution ; 91 page .pdf )
05 JUN 08
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The Stuff * that
surrounds us
Goto Wikpedia for a quick definition of Mereological
Essentialism.
The central idea is that some objects cease to exist if they lose ( or gain
) some part of themselves.
For example, a kilogram weight, or the number 3.
But what of mereological in-essentialism ? Entities which can have parts
taken away or added and still remain ( more or less ) the same ?
Take for example , ' Stuff '.
New research, from the School of History, Philosophy, Religion & Classics at
the University
of Sydney, Australia, argues that previous philosophical
thinking about ' Stuff ', has been " jumbled."
This new analysis of ' Stuff ' - which is to be found in the
penultimate issue of the journal Ratio - attempts to unravel
the enigmas associated with ' Stuff ' by defining a new subset of ' Stuff
' – which
the author calls' Stuff* ' [ pron. stuff-star,
or stuff-asterisk ]
Pointing out that :
“ Once we recognise stuff and stuff* as distinct kinds of entity,
we can see that some of our intuitions about stuff are preserved in terms
of portions of stuff, and others are preserved in terms of portions of stuff*. “
In essence then, intuitive notions about what ' Stuff ' is might
not be precise enough. For instance. is ' Stuff ' still ' Stuff ' if
one small portion is separated and moved away from the original ' Stuff '
?
And the problem is complicated still further by the fourth dimension – Time.
“ Stuff can be spread out and scattered: nothing about the nature
of stuff says that its portions need to be arranged a certain way. “ and
that, of course, includes being arranged time-wise too.
Readers can imagine then, that a fully precise definition of ' Stuff ' is
not easily found, and indeed, the author takes the reader though 10 pages
of complex logical calculations and analysis, and visits four real and imaginary
Worlds ( W1 - W4 )
to un-jumble the Principle
of Stuff Composition (PSC), and offer some more rigorous answers.
“ . . . if stuffs are fusions of particulars – in particular,
if persisting stuffs are fusions of instantaneous portions of stuff – then
some portions of stuff are incontinent: stuffs do not have their parts essentially. “
Read the full ‘ Essential
Stuff ‘ article here.
04 JUN 08
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What’s the USE
A recent survey carried out on behalf of the British Journalism Review (BJR)
will not be very comforting for UK journalists.
“ The trust figures for broadsheet journalists
have declined 22 per cent over five years; those for local journalists are
down 20 per cent and those for
the mid-market titles down 18 per cent. “
The poll didn’t just concentrate on journalism though, interviewees
were also asked about their trust-ratings for family doctors, police officers,
judges, civil servants, estate agents etc etc.
Almost every category* showed a marked decline over the last 5
years.
But why ?
For an analysis of the results, turn to the latest edition of the BJR, where
:
“ A prominent academic explain [sic.] why — and why journalists
should be worried. “
Have standards really been falling across the board, or could it partly
be due to what the author calls the Universal Scepticism Effect (USE)
?
Is the UK rapidly turning into a nation of cynics - or just getting more
wised-up ?
Really Magazine isn’t sure – but our own survey has
shown that the number of times the word ‘ internet ' appears
in the BJR's analysis = 0
Read the report here.
Or read this instead.
[ * The trust-ratings in just two categories went up
: ‘ People who
run large companies ‘ and ‘ Journalists on red-top papers ‘.
You couldn’t make it up could you . . . Ed. ]
03 JUN 08
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An exclusive interview with
professor Joshua
Gunn
Really Magazine presents the latest in its series of exclusive interviews
with opinion formers from the world of industry and academia.
Today’s exchange is with professor Joshua Gunn from the Department
of Communication Studies at the University of Texas at Austin - on the theme
of non-verbal communication and popular music.
The professor, who is also a DJ, offers a psychoanalytical answer
as to why so many people are in love with their iPods - explains
that the best dissertations and theses are written on something that the
author is passionate about - and
tells why he still has a monochromatic wardrobe.
Read JG : Mysteries of the Earbuds here.
02 JUN 08
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