Chin size and the GHTM
Few formal academic studies have examined possible correlations between
threatening social and economic conditions and popular song lyrics.
A new one has been will be published on September 1st in the Journal of
Language and Social Psychology.
Researchers from the Coastal Carolina University and Miami
University looked
at the lyrics of number 1 songs ( as listed by Billboard ) 1955 to 2003 and
“ Using Linguistic Inquiry and Word Count software “
found that
“ . . . songs with more words per sentence, a focus
on the future, and greater mention of social processes and intergroup themes
were
popular during threatening
social and economic conditions. “
Sadly, the article will be is
'subscribers only ' – but
Really Magazine has tracked down a remarkably similar
research article ( by the same authors ) from the journal Psychology
of Music earlier this
year.
It also examined the lyrical content of number 1 songs ( as listed by Billboard ) from 1955 to 2003, and matched the songs against the prevailing GHTM (General
Hard Times Measure ).
Finding that
“ . . . when social and economic times were relatively
threatening, songs that were longer in duration, more meaningful in content,
more comforting, more romantic, and slower were most popular. “
It should be pointed out though that there are anomalous occurrences on the
timeline graphs which the paper reproduces. So for example ‘ Hey
Jude ‘ which
lasted a full 422 seconds, was published in 1968 – just when the
GHTM was at one of its lowest ebbs [ approximating - 0.3 , i.e.
times were pretty good ].
And now to the obvious question :
Today's number one is ?
' Here
We Go Again '
( Demi Lovato )
Duration : 225 seconds Lyrics : here [
word count 416 ]
We urge readers to draw their own conclusions.
؟ ؟ ؟
Note:
The study also found that “ . . . performers with more mature facial features, including smaller
eyes, thinner faces, and larger chins, were popular during relatively threatening
social and economic conditions. “
Thus Elvis, Roberta Flack, Kenny Rogers and Elton John (
rated as ‘ mature ‘ )
were predominant when times were hard – whilst babyfaced Bobby
Darrin, Captain & Tennille, and Beyonce were in vogue when
times were good.
31 JULY 09
comments | permalink | back
to the top
Chaff : ‘Hmm. I don't know anything about that concept.’*
Turn to the latest edition of the journal Intelligent Systems, IEEE for
an
update on
the progress of MIT’s ConceptNet project.
The work, which began in year 2000 is an attempt to endow computational
' Artificial
Intelligence ' (A.I.) systems with ‘ Common Sense ‘.
MIT began compiling its CommonSense database by allowing anyone
to post snippets of info to the project website.
Resulting in nuggets such as :
"many adult in australia" (Part Of) "difficulty"
"
openmind commonsense" (Do) "do not have very much hair"
"
cone" (Is A) "adible handle"
"
soil" (OftenNear) "goldfish"
"
only female" (Do) "use crap"
"
activity cat" (Capable Of) "do be vomit up they dinner"
"
house cat" (Do) "look or smealing flower rose"
Wisely perhaps, the old database has been abandoned, and a new one ( which
requires an invited login ) is in the process of collecting more Common Sense
data.
Things have improved ( slightly ) with the new version.
But here are some examples which
Really Magazine gleaned from the new datafile. As you can see,
some statements are enigmatic :
" A pair of pants is actually only one pair of pants."
" Doctors help by removing wooden sticks from your mouth. "
others are questionable :
" Humans is generally gay."
" Girls can crowd up on your nuts"
and some downright wrong.
" Every living thing needs sleep."
" Fluoride cannot exist in pure form in the environment." So, after nearly ten years work, the core problem remains : no matter
how big the dataset is, it’s
going to be of little use if it’s shot though with rubbish.
Undeterred though, MIT is in the process of creating AnalogySpace, which ‘ reveals
large-scale patterns in the data, predicts new knowledge, ‘ and
most importantly ‘ smoothes over noise ‘ ( a.k.a. dross
)
If you’d like to see progress so far, here’s a graph
Noting that the smoothing algorithm might still be in need of some adjustment
:
• the desire to reproduce is slightly above zero, but its feasibility
is below zero.
• the desire to die is below zero, and its feasibility is quite high – but
not as high as ‘ catching a cold ‘.
etc etc etc
؟ ؟ ؟
Really Magazine will endeavour to get back to readers with another
installment of A.I. progress in ten years time. ؟ ؟ ؟ * we asked the Open
Mind CommonSense Engine what ‘ chaff ‘ is . . .
30 JULY 09
comments | permalink | back
to the top
Paradoxes at the Activity
Clinic
For most people, defining what ‘ Work ‘ is might not
be all that problematic a challenge – but if your occupation is ‘ Philosopher ‘ then
things can become considerably more tricky.
As a recent research article just published in the journal Thesis Eleven puts it :
“ The definition of work remains a serious theoretical problem today “
The author offers some key insights by focussing on recent work of Christophe
Dejours and most especially Yves Clot of the ‘ Clinique de l'activité ‘ at
the Conservatoire National des Arts et Métiers, Paris.
Professor Clot’s definition of work can be thought of as :
‘ Directed Activity : directed towards others, by the subject,
through the object. ‘
But then Really Magazine’s overview of the subject
is partially clouded, if not entirely murked with his observation that :
“ It is precisely because life has differentiated its insertions,
precisely because of the decrease in mono-activity and the increase in biographical
contingency that work is all the more invested by subjects. They ask of work
a lot more than before. In particular, they demand of it to become a milieu
where these lives can be invented. Work is therefore less at the centre and
paradoxically more at the centre ”
Thus despite our attempts at careful reading and re-reading of the
paper, we are sadly still unable to bring readers a watertight definition
of what work actually is.
So, for the time being we are sticking with what Dr. Samuel Langhorne
Clemens ( D.Litt. [Oxford] ) said
about it back
in 1905. Although he skirted around giving an actual definition, he somehow
managed to hit the œuvre on the head with his
observation :
" Who was it who said, ‘ Blessed is the man who has found his
work ‘ ? Whoever it was he had the right idea in his mind. Mark you,
he says his work - not somebody else's work. “
29 JULY 09
comments | permalink | back
to the top
Pe(s)ts in Sydney
The Common Bushtail Possum ( Trichosurus vulpecula ) is perhaps one of the
most well known of the possum family. It has rapidly adapted to become a
SubUrban Animal and can often be found cohabiting suburban gardens and even
residential buildings throughout Australia.
Although many view the possums as benign, there are sometimes tensions between
the human residents and the possums - which are protected under Australian
law*, and cannot be trapped or damaged without
a special permit.
Recent investigations conducted in suburban Sydney became one of the first
projects to formally examine human / possum spacesharing - and identifying
in the process what
the reserachers are calling the ‘ Possum
Paradox ‘.
For interviews revealed that many residents, whilst objecting to damage,
unpleasant smells, unusual noises and the feeling of ‘ not being at
home in one’s
home ‘ – are also quite fond of them :
“ . . . in spite of these complaints, most said the possums also contributed
to their sense of belonging – not only in their own home, but in the
urban environment and even the nation. “
The research paper also touches on the socio/philosophical implications
of Human Possum Interactions ( HPIs ). Pointing out possible ways in which
uninvited suburban possums may affect or even disrupt ‘ Border
Processes ‘ and ‘ Homeyness ‘.
“ The paper particularly attends to the role of nonhuman agency in
processes of border-making and rupture at home, focusing on the activity
of brushtail possums as well as the role that less evidently active structures
like walls and ceilings play in mediating human-possum interactions. “
The paper was published earlier this year in the journal ‘ Cultural
Geographies ‘
؟ ؟ ؟
* Note : In stark contrast, the 50 million
or so possums living in New Zealand are officially viewed as pests – from
1951 to 61 there was a Govt. sponsored bounty
scheme which prompted the end
of some 12 million possums
- but ultimately failed to control them.
28 JULY 09
comments | permalink | back
to the top
Really Magazine presents its ‘ Hall of Intriguing Patents ‘.
Most, if not all of these intriguing patents – all issued in the last
five years or so - have been previously highlighted* in Really Magazine.
This unique collection is
an attempt to collate the most interesting ones, and will be updated and
extended on a regular basis - whilst endeavouring to maintain, if not exceed
the standards
already
determined by the existing entries.
 Go Here . . .
[ * s/b ' Highlit ' ? Ed. ] 27 JULY 09
comments | permalink | back
to the top
Assoc. of the day
The Goo Association ( founded 1954 )
Membership open to all individuals called Goo, Koo, Kou or Gu,
( and anybody whose parents or grandparents have those surnames ).
Annual membership fee $3
HQ and assoc. events are mostly based in Honolulu.
Full details here.
"
24 JULY 09 (late )
comments | permalink | back
to the top
Canine responses to momentary
distal pointing gestures in humans ( updated )
A joint Hungarian / Australian research project has become amongst the first
in recent years to extensively investigate dogs’ abilities to recognise
and follow human pointing gestures.
There were two separate research experiments. Both involving a human experimenter
pointing ( for less than a second ) at a food-bowl a little over half a
metre away.
Study 1 showed that out of 21 different dog breeds, ‘ Golden
Gundogs ’ came
out substantially on top – with ‘ Kelpie Sheepdogs ‘ trailing
sadly behind.
And study 2 identified a previously unknown (?) and potentially
useful pre-indicator of dogs’ human-pointing
recognizing abilities :
“ . . . breeds with short noses and centrally placed eyes[1] were
better at interpreting the gesture than those with long noses and widely
spaced eyes[2] . . “
[1] Pugs, Rottweilers, Tibet Spaniels etc etc
[2] Bedlington Terriers, Dachshounds, Hungarian Greyhounds etc etc
Read the study in full here in the latest issue of the open-access journal Behavioral
and Brain Functions
24 JULY 09
comments | permalink | back
to the top
Towards more research
The Association for Psychological Science is running a special – and
free to read – issue of their journal ‘ Perspectives on Psychological
Science ‘.
The issue attempts to identify the ‘ Next Big Questions in Psychology ‘ and,
to aid in this quest, many of the articles sensibly take stock of progress-so-far
. . .
Here are three examples outlining the progress of the last few decades.
• On memory ( true or false ) :
“ Our job as memory researchers and as human
beings is to
determine the portion of memory that reflects reality and the
portion that reflects inference and bias. This is no simple feat,
but one worthy of our continued investigation. “ [ our italics ]
( i.e. : To date, we still can’t tell which is which )
• On ‘ living well ’ : “ Can
we live well in a lasting way? This is a critically important question that
requires new approaches for answers.
Although all psychologists, past and present, have contributed partial
answers in one way or another, a full answer is not yet at hand. “ [ our italics
]
( i.e. : As yet, no one can really say how to go about it )
• On personality and individual differences: “ Although we are along distance from answering
the question of how
to explain personality and individual differences, modern evolutionary psychology
provides some powerful conceptual tools for doing so. “ [ our italics
]
( i.e. : their explanation still remains a mystery )
In other words the answers to many of The Big Questions are as elusive
as ever. Depending on which way you look at it this can either be seen
as a stimulating encouragement to engage in further research - or as a thoroughly
disappointing
lack
of progress - maybe it depends on your personality-type.
Read all the papers here :
23 JULY 09
comments | permalink | back
to the top
Pick of the patents ( issued
this week )
“ The fundamental problem with swimming as an exercise involves the
fact that most Americans which routinely swim as an exercise do so in a swimming
pool. Therefore, the swimmer will swim from one end of the pool to the opposing
end, then turn one hundred and eighty (180) degrees and swim back to the
then opposing end. This cycle will then be performed repetitively for the
duration of the exercise routine. This constant contact with, or at least
approach to, the hard perimeters of the opposing ends of the pool have obvious
inherent dangers. “
These ( and perhaps other ) dangers can be avoided by utilising the -
‘ Swimming Exercising Device ‘

Note :
There are various modes of swimming : “ Some of these utilize movement and exertion
of the arms more than that of the legs. Some of these utilize movement
and exertion of the legs
more than that of the arms. Some of these utilize movement and exertion of
both the arms and legs. “
Any, or all, of which are applicable to the invention.
22 JULY 09 ( midday edition ) comments | permalink | back
to the top
Extreme birding
For most people, considering the idea of ' Birding '
probably won’t conjure up visions of a dangerous sport.
That could be a mistake. As an example, turn to the latest issue
of the Journal of Sport and Social Issues. Specifically the article ‘ Environmental
Sporting ‘ by Spencer Schaffner, Assistant Professor of
English and Writing Studies at the University of Illinois at Urbana-Champaign.
The article examines in detail birding at various highly contaminated sites – e.g.
the US Superfund sites
( toxic waste-zones identified by the US federal Environmental Protection
Agency as requiring urgent cleanup. ) and sewage ponds.
“ At each site and in each competitive instantiation of birding, birders
seek birds in close proximity with potent environmental toxins. “
“ By discussing how birding relies on and ultimately
masks the perils of toxic sites, the article suggests contradictions that
arise from the relationship
between sport and environmentalism. “
؟ ؟ ؟
Also see : The professor’s Twitter page.
and
These ( unusually formatted ) webpages listing the University of South
Carolina’s
various research
projects into birdlife around Chernobyl.
22 JULY 09
comments | permalink | back
to the top
Clique ici
“ Analysis of a sample of 12,354 French respondents
shows a middlerange level of exhibition and isolates five different ways
to expose oneself: Modest, Traditional Exhibition, Bodily Immodesty, Show-off and Provocative. “
The authors are referring to behaviour on Social Networking Sites ( SNSs
) – and they attempting to answer the question :
“ Does showing off help to make friends ? “
Their research paper, which was presented at the 3rd
Int'l AAAI Conference on Weblogs and Social Media in May 2009,
used an especially designed online game – called ‘ Sociogeek ’ to
evaluate the different strategies of self-exhibition which SNS users
might use in order to gain friends.
In the end, the authors did not shy away from what some might call an '
un-PC ' conclusion : deciding that the answers to show-offy-ness might depend
on the social ' class ' from
which the users originate :
“ Upper classes control the extension of their friend lists, when
lower classes are more open to new relationships. By this way, we could hypothesize
that it's easier for them to try to extent their lower social capital online. “
Bearing in mind however that :
“ . . . further work is needed to validate this hypothesis. “
Read the full paper here :
There’s also a ( sticky) video
presentation
21 JULY 09
comments | permalink | back
to the top
A trip up the archives revisited
Monkeys • Music • Mozart
Returning to 2007 , specifically the Sept issue of the journal ‘ Cognition ‘ and
a joint research project from MIT and Harvard, which asked
the question ‘ Do
Tamarins and Marmosets like
music ? ‘
A series of experiments determined that the answer was decidedly no.
The monkeys disliked
not only ‘ Techno ‘ and ‘ Russian Folk music ‘ but
also shunned Mozart – substantially preferring silence to all three
genres.
The reasons are, as yet, unclear.
Full paper here
20 JULY 09
comments | permalink | back
to the top
Left-handism - the jury's
still out.
A recent article in the Philosophical Transactions of the Royal Society
Biological Sciences asks ( as many have over the ages )
‘ Why
are some people left-handed ? ‘
- and attempts an answer from an evolutionary perspective.
The authors point out that no ethnic human group in the world has left-handers
even approaching 50% of the population - which
“. . . indicates that some costs associated with left-handedness
must exist. “
But there may also be benefits too, and the authors cite some colourful
examples - e.g. when it comes to fighting, the left-hander may have a considerable
advantage
: the surprise factor ( since their opponents will probably guess
they’re right handed ).
And the 2007 study by Denny & O’Sullivan which found
that the hourly earnings of left-handed men was greater (approx. 4%) than
their
right
handed counterparts.
[ Denny, K. & O’Sullivan, V. 2007 ‘ The
economic consequences of being left-handed: some sinister results. ‘ J.
Hum. Resour. 42, 353–374. ]
Disappointingly then, this exhaustive study seems to throw up more
questions than it answers.
And, going back to the premise above – that the small percentage of
left-handers -
“ . . . indicates that some costs associated with left-handedness
must exist. “
Really ?
Does the same logic apply to, say, redheads ?
( 1 – 2% of the population
) . Is ‘ being redheaded ‘ so deleterious that only 2% can '
afford ' its
consequences – or does it make virtually no difference at all ?
The fact that a trait occurs in only a small percentage of the population
may mean that it’s a deleterious trait – or, on
the other hand, it may mean nothing - just a harmless and charming random
genetic variation.
Either way, you can read
the full article here
17 JULY 09
comments | permalink | back
to the top
Variations on a theme by :
René Descartes
16 JULY 09 ( midday edition )
comments | permalink | back
to the top
Spacings in Prague
Despite many years of research into the mathematical aspects of car-parking,
the exact nature of the interaction between the drivers and their attempts
to share limited space under turbulent conditions is still unclear.
How do drivers line up their cars, and how much space do they leave between
the cars ? Why do the spaces tend towards uniformity ?
Remarkable progress has recently been made however, and the
results have just been published by Professor Petr Šeba from
the University
of Hradec Králové,
Hradec Králové , the Institute of Physics, Academy
of Sciences of the Czech Republic, the Doppler Institute for Mathematical Physics
and Applied Mathematics, and the Faculty of Nuclear Sciences and
Physical Engineering, Czech Technical University, Prague - Czech Republic.
By making use of complex probability density theory the professor has made
considerable inroads towards the understanding of the so-called ‘ Parking
Problem ‘.
But during his researches he has made an even more remarkable discovery.
For the statistical spacing relationships are not just restricted to carparks.
For, according to the professor, they apply to birds too – specifically
starlings perched on power-lines.
“ Using measured data we demonstrate that there is an amazing correspondence
among the statistical properties of spacings between parked cars and the
distances between birds perching on a power line. We show that this observation
is easily explained by the fact that birds and human use the same mechanism
of distance estimation. “
There is still further work to be done though :
“ The exact character of the interaction is unknown and hardly describable
in the physical terms. It is however clear that it is primarily triggered
by the brain and then mediated through the muscles (by pressing the accelerator/brake
pedal (cars) or by flopping the wings (birds)). “
But there is more. It seems that the probability density effects not only
describe the spatial preferences of drivers and birds – but also
sheep.
For a
previous paper published
just a few weeks earlier by the same author not only quantified
the probability density of carparks and starling roosts – but
also the behaviour of sheep herds.
Disappointingly perhaps, and for reasons that are not yet clear to Really
Magazine, the ' sheep ' insights were dropped in the most recent
paper.
[ Notional parked-up giant pigeon and sheep. Ed. ]
16 JULY 09
comments | permalink | back
to the top
Which came first ? the melon or the ostrich egg ?
Earlier this year, Really Magazine drew attention to a
Chinese study which
is believed to be the first to use the Instron measuring device to test the strength of melons.
But was it unique in using such tests on large ovoid edible objects
? (LOEOs ). Perhaps not. A new study in the latest edition of the Turkish
Journal of Veterinary and Animal Sciences reveals a strikingly similar
technique – this
time applied to ostrich eggs.
Researchers used an Instron device ( type 4301 ) to test the strength of
ostrich egg shells.
“ Instron-determination of the eggshell strength reached some 70 kg
(~686 N), while that of chicken eggshells was 3-4 kg. “
Thus the toughness of the shells can either be viewed as very strong :
“ . . . an ostrich egg can potentially withstand the weight of an
adult human being. “
or, given the eggs' size ( mean length and width are 156 and 129 mm, respectively
) as rather weak – prompting the paper’s
authors to ask the question :
“ Concluding, we would like to postulate the problem
of ‘ Why the ostrich egg is so fragile ?’ “
؟ ؟ ؟
In response Really Magazine would like to propose what we
call the ‘ Goldilocks ‘ approach
to the shells’ strength. In that they are neither too strong ( the
ostrich chick would be unable to break out ) or, too weak ( the shells would
get damaged before hatching ). Perhaps they are ( thanks to several tens
of millions of years of natural selection ) just right.
See :
The
Ostrich (Struthio camelus) Egg – a Safety Seat in the Time
Vehicle
15 JULY 09
comments | permalink | back
to the top
Thunderpipe misses some targets.
As anyone who as ever tried to register an internet domain name will know,
getting it right-first-time is a far from easy task. Although
the names themselves are not unduly expensive, making a mistake can be. But
there is one possible strategy to avoid such problems - the so-called ‘ Blunderbuss ‘ approach.
As an example, turn to the creation of the firm Altria (
previously named Philip Morris ) back in 2003. Fortunately, the
name altria.com had not been taken. Neither had altria.net, altria.org etc
etc. But canny companies who have had their fingers burned in previous web-related
exploits
know that there are individuals ‘ out there ‘ who might seek
to discredit a firm by registering a similar name and posting
less-than-100%-positive details on, say, a blog page. This may be behind
the reason why at around the same time, Altria also registered :
altriakills.net
altriakills.com
altrialies.com
altrialies.net
altrialitter.com
altriastinks.net
altriastinks.com
altriasucks.com
altriasucks.net
altriaequalsdeath.com
Thus neatly sidestepping any negative PR issues.
But there are problems. For any mal-intentioned individual only has to add,
say, a hyphen to a name to create an entirely new and registerable one.
Again Altria had the bases covered. With :
altria-kills.net
altria-kills.com
altria-stinks.com
altria-stinks.net
altria-sucks.net
altria-sucks.com
But where does one stop ? Registering every possible combination of h-y-p-h-e-n-a-t-e-d
and non-hyphenated names with negative connotations is clearly an
impossible ( i.e. prohibitively expensive ) task.
And there are more too - for example : reversed names, sound-alike names,
txt-speak names, anagrams etc etc. Multiplied by all the other available
country-code domains ( .ca,
.nc, .er, etc
etc etc )
Perhaps it’s just not worth charging-up the www.anti-derogatory-blunderbuss
at all - and rely on your products, reputation, and hard-won customer respect
instead ?
؟ ؟ ؟
Note : In the interests of balance it should be pointed out that
with regard to domain registrations the company did not set out with an entirely negative
approach. They also reserved
:
altriacares.com and altriadoorsofhope.com
14 JULY 09
comments | permalink | back
to the top
Talking
and eating :
( a methodical organization )
The under-researched topic of inter-prandial linguistic exchange may have
finally received the attention which it deserves with a new study from the ICAR
Research Lab (CNRS), Department of Linguistics, University of Lyon2, France.
The work analysed ‘ food talk ‘ and more particularly ‘ food
assessments ‘ occurring during dinner conversations.
There have of course been several interactional studies of dinner conversations
before, but this is the first one to look specifically at conversations
about food ( at mealtimes ) in a qualitative and systematic way.
Video recordings were made of several dinner sessions – but due to
space limitations the subsequent analysis was limited to a smaller number
(1).
The meal in question centered around a ‘ Cheese Raclette ‘ (
cheese, boiled potatoes, cornichons, and/or small pickled cocktail onions,
small
sausages
and charcuterie )
The video of the dinner conversation exposed several distinct linguistic
entities such as :
“ HUMm “
[ “ . . . ‘ HUMm ‘, a sort of ‘response cry’ (Goffman,
1978) which appears to be related to an individual sensation of pleasure, “ ]
and “ petit boudin blanc “ ( trans. ‘ a
little white sausage ‘ )
[ “ a syntactical construction comprising a first adjective ( ‘ petit ‘),
the name of the sausage ( ‘boudin ‘) and the specification of
its type (‘white’ as opposed to ‘black’). “ ]
More generally though the study identified no less than three recurrent
contexts where conversation about the food cropped up.
“ . . . at the beginning of meals, at closings of sequences and topical
developments, and at ‘delicate’ moments characterized by emerging
disagreements and conflicts. “
Perhaps then demonstrating for the first time :
“ . . . that not only are assessments systematically positioned within
specific sequences in dinner conversations, but also that they can be mobilized
in service of other social practices, such as fueling topical talk, reorienting
participants’ focus of attention or stopping emerging sequential trajectories. “
The research will be published in a future edition of the journal Food Quality
and Preference
In the preceding interval you can read
it in full here :
13 JULY 09
comments | permalink | back
to the top
A trip up the archives
Apologies for the four year delay, but Really Magazine has finally
managed to track down a direct link to the paper we mentioned back in Sept.
2005 - from the Department
of Physics, Clark University, Worcester, Massachusetts : Geometry of Crumpled Paper
10 JULY 09 ( very late edition ) comments | permalink | back
to the top
In Pursuit of Irrelevance ( or : A serendipitous Encounter
with Goats )
Have search engines become too good ? So good they have become – well – boring
?
According to a new joint research project from Southampton University in
the UK and Microsoft Corp in Redmond US, the answer is ‘ maybe ‘.
“ . . . concern has been expressed that ever-improving search engines,
as well as the use of personalization to display exactly what the user is
looking for, will interfere with serendipitous encounters “
The results may be too exact, with little or no room for lucky
and interesting offchance encounters - in other words not enough serendipitousness
( a.k.a. randomness ).
As part of their research the team studied the weblogs of no less than 92
web-searches performed by Microsoft employees.
The results were then analysed with regard to their ‘ Relevance and
Interestingness ‘ and with particular attention paid to the user’s ‘ Click
Entropy ‘ . [ definition below ]
The findings were clear.
“. . . many of the queries people perform return interesting
( potentially serendipitous ) results that are not directly relevant.”
And, according to the authors,
' not directly relevant ' results maybe something which can ( and perhaps
should ) be encouraged.
Really Magazine performed a test search using Microsoft’s
LiveSearch Bing
Beta search engine to see if the new recommendations have been implemented
yet. It seems so.
We looked for ‘ serendipitous
encounters ‘ and sure enough, on the very first page found something
we had not been expecting :
“ Goats love cats. Look at their lil' noses!!! and Cats love goats!
This photo has notes. Move your mouse over the photo to see them. Comments.
Boered says: “
Read the research paper in full here.
‘ From X-Rays to Silly Putty via Uranus ‘
Click Entropy : Low click entropy means that a small number of results were
clicked for the query . High click entropy means many different results were
clicked for the query.
10 JULY 09
comments | permalink | back
to the top
Rationality violations under the microscope
More than ten years have gone by since Stanford University published
their findings into ‘ the
pursuit and misuse of useless information. ‘ revealing the
extent to which noninstrumental ( viz. useless
) information is actively
sought out ( and subsequently utilised ).
Now the idea has been taken a step further with new research from
New York University and DePaul University examining again
not just the seemingly innate desire to seek out useless knowledge, but the
compulsion to obtain
potentially harmful information as well.
A series of five laboratory studies involving several hundred participants
( students ) exposed the traits in stark detail.
In addition, the authors cite several real-world examples of these paradoxical
behaviours, and propose that they may perhaps be explained by assuming that
our innate ‘ curiosity ‘ is more powerful than our desire for ‘ perceived
utility ‘.
The study will be published in a future issue of the Journal
of Experimental Social Psychology.
- in the meantime, you can read it in full ( or at least something very
like it ) here
:
؟ ؟ ؟ Really
Magazine proposes a further hypothesis - one which is not mentioned
in the current paper.
Perhaps the desire to avoid
boredom is an even more powerful drive than curiosity ? Thus the practice
of seeking out any info - harmful or not – is more pleasant
than being utterly bored. It might explain websites like these.
[1] [2] [3] etc etc etc
09 JULY 09 comments | permalink | back
to the top
T in Montreal
Dr. Saad – of the Marketing Department at Concordia University,
Montreal, wondered if driving around in an ostentatious sports
car might increase ( male ) drivers’ testosterone (T) levels.
To find out, an experiment was organised in which male participants ( students
? ) were given the opportunity to drive across downtown Montreal either in
a swanky Porsche or in an old sedan.
Shortly after the drives, a ‘ salivary assay ‘ was taken – and
yes, it showed that the T-levels had increased for the alpha-Porsche, and,
surprisingly perhaps, had decreased for those driving the beta-wagon.
And the implications ?
As the author points out in his blog :
“ Many men who experience the proverbial midlife crisis end up purchasing
an ostentatious sports car. Given that men's T levels decrease as they age,
perhaps such purchases are nothing more than a form of hormone replacement
therapy ! “
The paper will be published in a future edition of the journal Organizational
Behavior and Human Decision Processes.
؟ ؟ ؟
Also see :
The Ferrari Testarossa
And more unusual T research from
2006
08 JULY 09
comments | permalink | back
to the top
Reinventing the sundial.
The Trustees of Columbia University in the City of New York have gained
a new potential source of potential income this week with the publication
of
their patent US 7,555,840 B2.

The inventor, Professor Chen, is Senior Research Scientist and
Adjunct Professor at the university’s Department of Applied Physics
and Applied Mathematics, and is a specialist in the Physics of Solar Energy.
By using two lenses with different refractive indexes, the dial is able
to show not just the time, but the day of the year.
07 JULY 09 ( midday edition )
comments | permalink | back
to the top
Rocky Mountain Aesthetics
If you happen to be in or around Santa Fe, New Mexico, this Friday
or at the weekend, why not drop in at the American Society for Aesthetics (
Rocky Mountain Division ) annual conference ?
This year’s programme features some intriguing scholarly papers.
For example :
“ Self-Making as a Tragic Endeavor "
or
" Our Lives Are Inauthentic : ”
or
" What's Wrong with Alienation ? "
To reinforce the theme, on both Friday and Saturday, you can also enjoy
:
“ Lunch on your own ”
and
“ Dinner on your own “
Full prog here :
07 JULY 09
comments | permalink | back
to the top
Adjusting proxemic bubbles for profit
Is your local supermarket cramped or spacious ?
A new research paper, due to be published in the December 2009 issue of
the Journal of Consumer Research, investigates the idea that cramped supermarkets
might affect consumers’ purchasing choices.
A series of experiments with real and mock-shoppers ( students ? ) , and
a series of candy-bar choices, found that cramped aisles pushed the shoppers
into making more varied choices.
“ . . . spatially confined consumers react against an incursion to
their personal space by making more varied, unique, and diversified choices. “
Retail managers might be interested in the possibilities of cramping up consumers
to increase sales.
“ Our studies suggest a number of counter-intuitive practical implications,
including the potential benefit of smaller retail spaces when new and unique
products are promoted. “
The authors explain their counter-intuitive findings by reference to ‘ Reactance
Theory ‘ . Suggesting that customers might be reacting to
having their ' Proxemic Bubbles ' restricted - ( viz. being unpleasantly
confined ).
“ we argue that consumers will demonstrate a heightened tendency to
seek variety as a means to assert their freedom. “
But Really Magazine wonders if it might just be that they could
reach out and grab a few candy bars more easily in the narrow aisles ?
( See link [2] below )
[1] Read the full
paper here :
[2] Previous research on candy proximity here
03 JULY 09 comments |
permalink | back
to the top
Electronic Whispering
Over the past few years business meetings have gradually been infiltrated
by ICTs ( information and communication technologies ). Think :
mobiles,
BlackBerries ™ , laptops , palmtops, etc etc etc.
Has
the use of ICTs got out of hand ? Several high-profile companies believe
so – and
have implemented so-called ‘ laptop-less ’ policies
at all meetings - effectively banning the use of ICTs in an effort to recapture
participants’ undivided
attention.
For some suspect that a good amount of ICT use might be centered around
Electronic Whispering Behaviors - such as updating Facebook ™ profiles
and e-mailing jokes about the chair rather than in productive co-operative
thought
. .
.
A new research project from the University of Texas at Austin contacted
meeting-participants at more than 19 organisations * in order to analyse
their use of ICTs, and found a surprising ( to some ) result.
Their use depends not so much on today’s business-world demand for
multitasking, for as the authors point out, participants in business meetings
have been ‘ multitasking ‘ for decades, using pen and paper
: and
“ It is highly unlikely that people have been asked to leave their
pens and paper at the door before a meeting begins, “
but rather :
“ The findings suggest that social influences in the form of observed
behaviors and perceptions of others’ beliefs about electronic multitasking
strongly predict how individuals will electronically multitask in meetings “
Or, put another way, everyone uses them because everyone else does.
The paper will be published in the August 2009 edition of the journal ‘ Management
Communication Quarterly ‘
In the meantime, You can read the full paper ( or something very like it
) here
* via e-mail
02 JULY 09
comments | permalink | back
to the top
previous month
|